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A marketing budget is a target amount of cost that is essential to promote existing or future products or sales. The marketing budget is generally part of the marketing planning and process. It contains all promotional prices like advertising and public relations, office costs and other expenses involved in marketing. This marketing budget is used to measure the expenses that are necessary for a business. Without a detailed understanding of every dollar you spend, you’re setting your business up to overspend. So, the marketing budget is a detailed forecast of the finances of every event. In addition, it helps to control your expenses and revenues and measures the success of event performance.
Although a well-designed budget takes time to create and manage.
Marketing Budget is benefit your business in a variety of ways. Apart from helping to build brand presence before and during the event, you can also generate leads, pipeline value, sales and other opportunities. However, event marketing helps to promote and growth of a specific product or feature and enhance overall customer satisfaction and engagement.

How to Create Marketing Budget Template in Excel

The marketing Budget Template is split into sections- For Primary and Secondary Category, Estimated Quantity, Cost Per Unit and Subtotal
In the Primary Category, you only have to fill in the “Research,” “Networking,” and “Events” columns.
The Secondary Category consists of details about Subscription, web research, and all the estimated fees.
Estimated Quantity consist of Evaluation Prices of All Categories.
Cost Per Unit Consists of Estimated Price of all Categories.
After all, you can calculate the subtotal by using the formula “Unit cost * Quantity,” Excel will calculate the total amount:
The overview section shows you the total profit or loss of all the categories. For instance, it is done automatically by using the formula “Income – Expenses”. In this case, the expected profit and subtotal is $48,243.00
So, now you have a complete and clear marketing budget report in this Handy Template.

The marketing budget template we’ve just displayed gives you confidence because now you have the full overview of expenses and costs at every stage of your budget planning process. This marketing template helps you keep your event budget up to date.
It also works very well for keeping other parties in the loop. If you are organizing the event with business partners this template is very useful.

Importance of Marketing Budget

It gives a well thinking about the planning process. Estimate how much you’re willing to spend on an event based on the expected return.
A budget keeps the planning and tracking team aligned and provides a metric to shareholders.
This record can then be used to prove event success after the event. Revenue outweighed expense is an easy metric for shareholders to understand. Some businesses have a tough time predicting marketing prices.
The percentage method is used for forecasting the budget, i.e. marketing record is set according to the percentage of sales or profit. It is a critical resource for an entire company because some per cent failed to properly estimate costs that can lead to various problems.

Some statistics have stated that 75% of the small to mid-size organizations operated on a budget without any specific marketing plan. That’s why a marketing budget is important.

Basics Contents of Marketing Budget
  • Automize your event marketing
  • Maximize your Budget
  • Records Historical Data
  • Set your Goals and Map out your Expenses
  • Creates Technology Costs
  • Emergency Funds
  • Prevents Mistakes

To use this free Excel Template, you should have Microsoft Office/ Microsoft Excel. You can only use this template if you have these applications in your system. or Use, Google Sheets. 

After installing Excel or Spreadsheet, download the xlsx file of this template to use it

Once extracted, you can open the file using Excel and start entering data or customizing the template.

Click The Button Below To Download Marketing Budget Excel Template

Instruction :

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