Download Marketing Budget Excel Template


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Marketing Budget Template is a ready-to-use template in Excel to organize and plan your marketing budget. This template helps you manage your allocated finances for the marketing department well and also decide your revenue goals. It is helpful to Marketing heads, General Manager, Managers, and Team leaders.

What is a Budget?

A Budget is a quantitative expression of financial plan of company for a define period of time. The budget expresses the strategic plans of business units, organizations, activities, or events in measurable terms.

What is a Marketing Budget?

A marketing budget is a document that records a specific amount of budget for different activities of a marketing department for a define period. It may be quarterly, half-yearly, or yearly.

These activities includes branding, promotions, giveaways, events, commissions, salaries. These expenses are not limited to these expenses. Different type of organization has another kind of expenses.

Importance of Marketing Budget

The marketing department is consider as the main pillar of any organization. Thus, a good performance of this department, the better the revenue figures.

Moreover, most small and mid-size companies and start-ups fails due to a lack of proper marketing planning. Their products are good but are not properly marketed. Hence, sales are stagnant. This is like having a car and not putting gas into it.

Hence, it is necessary to the allocate money for promotion and marketing costs. Many companies allocate considerable amount of money for marketing.

Furthermore, allocating a specific amount helps us to prioritize and focus on marketing activities. It helps us to track our return on investment. Generally, companies use 5% – 10% of their on marketing. This can be a good start.

Often, companies spend less on marketing activities. However there is no doubt that they might be saving some money by not spending them. But by not spending on marketing, they tend to miss out a lot of business. Hence, you need to spend money to make money.

Types of Marketing Expenses

Previously, there were a few regular expenses in marketing. But with the digitalization of marketing activities, a variety of expenses are now added to the list.

Marketing Budget example

  • Online Branding websites
  • Media budget
  • Crisis in Management
  • Automation of tools
  • Self and Staff Travel expenses
  • Video conferencing
  • Digital Marketing budget
  • Content Creation
  • Personalized Gifts and free samples for customers
  • Business cards Expenses
  • Brand Collaborations
  • Consultancy fees
  • External Events Participation
  • promotional budget
  • SEO services

How To Allocate Your Budget for Marketing?

Follow the steps to allocate your budget for marketing properly:

  1. Define your marketing goal that is branding, Lead Generation, or sales.
  2. Define the proportion to spend on each activity.
  3. Write a 12-month plan.
  4. Moreover Determine which advertising channels to use.
  5. Track results of each activity in the past and current to set out the best arbitrage.
  6. Subsequently Allocate the budget based on results to make the best of your spending.

Download Marketing Budget Excel Template

To use this free Excel Template, you should have Microsoft Office/ Microsoft Excel. You can only use this template if you have these applications in your system. or Use, Google Sheets. 

After installing Excel or Spreadsheet, download the xlsx file of this template to use it

Once extracted, you can open the file using Excel and start entering data or customizing the template.

Click The Button Below To Download Marketing Budget Excel Template

Instruction :

All Excel templates and tools are sole property of User can only download and use the excel templates for their Personal use only. All templates provided by XLSX templates are free and no payment is asked. However, you are not allowed to distribute or share in any other website for sole purpose of generating revenue from it.

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